Rockefeller Center

Tishman Speyer entrusts Nonstop with driving bold, high-impact brand partnerships at Rockefeller Center — a legendary global stage reimagined for the next generation.

Amid a revitalization blending the iconic with the avant-garde, Rockefeller Center is transforming into an immersive, cultural epicenter. Encompassing pioneering experiential attractions, unprecedented marketing capabilities, and elevated amenities, this metamorphosis is designed to merge commerce, creativity, and community like never before.

Nonstop is deeply embedded in this mission — forging robust, future-forward alliances with visionary brands seeking a profound and lasting imprint on one of the world’s most revered landmarks. We collaborate with partners to shape the future of this historic site, integrating bold artistic statements, interactive experiences, and curated cultural programming that ensures Rockefeller Center remains a beacon of innovation and engagement for generations to come.